Reefpoint Marina in Racine was recently awarded a four star “1st Choice” marina designation status by the popular ActiveCaptain boater app. Reefpoint is the only marina on the Great Lakes to earn this recognition, which is based strictly from boater reviews. ActiveCaptain is an interactive boater app used by over 200,000 boaters across North America, the Caribbean and Europe to rate marinas, anchorages and other boating destinations.
Reefpoint Marina in Racine, a 921 slip marina had seen occupancy deteriorate over the past several years. In 2012 Racine County purchased the marina and in 2013 hired Milwaukee based F|3 Marina (Division of F|3 Real Estate Services ) to take over management. F|3 Marina upgraded much desired services to boaters and made maintenance a high priority. Also added was a full calendar of events and reinforced consistent communication including newsletters, emails and one on one interaction. This has resulted in a positive occupancy turnaround. Reefpoint Marina has regained its status as a top destination for seasonal boaters and guest boaters on Lake Michigan.
Carrie VanDera, Marina General Manager with F|3 Marina says, “We are continuing to build on our success with very strong interest for the 2015 season. Over 60% of the existing annual boaters have already paid in full for next season and close to 100 NEW boaters are already committed. Compared to this point in time last year, Reefpoint Marina is ahead of the game. We are continuing to exceed expectations by offering a first class marina that boaters are truly proud to call home.”
F|3 Marina also manages Harbor Center Marina in Sheboygan, also a very popular marina, particularly with guest boaters. F|3 Real Estate Services, in addition to the Marina Division, manages Class A office buildings, retail, condominiums and multi-family throughout Wisconsin, the Chicago area, and Houston.